An independent publication about SEO, AI search and growth marketing: studies, teardowns and field notes.https://searchinsider.io/en-auhttps://searchinsider.io/seo-news/singular-vs-plural-keywords/https://searchinsider.io/seo-news/singular-vs-plural-keywords/Your keyword tool lists "running shoe" and "running shoes" as two keywords with two volumes. Across 690 live Google searches they returned the same page one about half the time. What decides which half you are in is not grammar, it is how many words are in the keyword.Thu, 01 Oct 2026 23:30:00 GMTSEOresearchhttps://searchinsider.io/seo-news/do-stop-words-matter/https://searchinsider.io/seo-news/do-stop-words-matter/Keyword tools strip the small words out of your keyword lists, and the advice is that Google ignores them too. Across 610 live Google searches that mostly held up. One word broke it, and the published lists contain words that change the search entirely.Wed, 30 Sep 2026 23:30:00 GMTSEOresearchhttps://searchinsider.io/seo-news/year-in-title-ai-overviews/https://searchinsider.io/seo-news/year-in-title-ai-overviews/The year itself does not earn the citation. Pages carrying one are cited more often, but compare pages of the same age, on the same search, at a similar ranking position, and the advantage disappears.Mon, 14 Sep 2026 00:00:00 GMTAI searchhttps://searchinsider.io/seo-news/year-in-title-study/https://searchinsider.io/seo-news/year-in-title-study/Putting the current year in a title tag is among the most repeated pieces of advice in search. Across 1,000 Google results pages and 18,321 ranking URLs it holds up, barely. And roughly a third of what it delivers turns out not to be the year at all.Mon, 07 Sep 2026 13:36:19 GMTSEOresearch