Google Discover infographic: a phone showing a Discover feed, image rules of 1200 pixels wide, 300,000 pixels, 16:9 and max-image-preview large, three things Discover favors, four things to avoid, and three steps on what to do.

Oct 5, 2026

How to Get Into Google Discover (Infographic)

How to get content into Google Discover: who is eligible, the image size rules, what Discover favors, what to avoid, and how to treat the traffic.

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<a href="https://searchinsider.io/infographics/google-discover"><img src="https://searchinsider.io/research/google-discover/google-discover-infographic.png" alt="Google Discover infographic: a phone showing a Discover feed, image rules of 1200 pixels wide, 300,000 pixels, 16:9 and max-image-preview large, three things Discover favors, four things to avoid, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-discover">Google Discover infographic</a> by Search Insider.</p>

How do you get your content into Google Discover?

The short answer: There's no tag to add. Any indexed page that meets Google's policies is eligible. Use a large, high-quality image, skip clickbait, and publish timely or original work. Being eligible doesn't guarantee a spot.

Based on Google Search Central.

What it shows

Content is automatically eligible for Discover if it's indexed and meets Discover's content policies. No special tags are needed.
Eligibility does not guarantee appearing in Discover.
Large images should be at least 1200 pixels wide, at least 300,000 pixels in total and 16:9, with max-image-preview:large enabled.
Discover favors content that's timely, tells a story well or gives unique insights.
Avoid clickbait, sensationalism, withholding crucial information, and site logos or text-heavy images.
Discover traffic is less predictable than search and should be treated as supplemental.

What to do

Images: Use a large, relevant image and allow max-image-preview:large.
Titles: Capture the story without overstating it.
Planning: Treat Discover as a bonus and check the Discover report.

The walkthrough

How do you get into Google Discover?

There is nothing to submit. Content is automatically eligible to appear in Discover if it's indexed by Google and meets Discover's content policies, with no special tags or structured data needed ^[1]. Being eligible doesn't guarantee your content will appear ^[1].

What image size does Google Discover need?

Google recommends large images that are at least 1200 pixels wide, have at least 300,000 total pixels and use a 16:9 aspect ratio ^[1]. Enable large previews with the max-image-preview:large setting, and avoid using a generic site logo or a text-heavy image ^[1].

What kind of content does well in Discover?

Google recommends content that's timely for current interests, tells a story well or provides unique insights ^[1]. Page titles and headlines should capture the essence of the content ^[1].

What should you avoid in Discover?

Avoid clickbait that uses misleading or exaggerated details, and sensationalism that plays on morbid curiosity, titillation or outrage ^[1]. Don't withhold information needed to understand what the content is about ^[1].

What are Discover's content policies?

Discover's content policies cover dangerous, deceptive, harassing, hateful, manipulated media, medical, sexually explicit, violent extremist, gory and vulgar content ^[1]. Content that breaks them isn't eligible.

Can you rely on Google Discover traffic?

Not as a main channel. Google says Discover traffic is less predictable than search traffic and should be considered supplemental to it ^[1]. Track it in the Discover performance report in Search Console ^[1].

Sources

Google Discover and your website, Google Search Central

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