Digital Marketing Infographics

<a href="https://searchinsider.io/infographics/404-errors"><img src="https://searchinsider.io/research/404-errors/404-errors-infographic.png" alt="404 errors infographic: a 404 banner with Google's view that 404s are normal, which status to return in four cases, three facts on how Google treats 4xx and soft 404s, a checklist for a good custom 404 page, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/404-errors">404 errors infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ai-generated-content"><img src="https://searchinsider.io/research/ai-generated-content/ai-generated-content-infographic.png" alt="AI-generated content infographic: a quality not method banner, a split of fine uses versus uses against Google's rules, a pre-publish checklist (accuracy, metadata, who, how, why), a Merchant Center note on labeling AI images and product data, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ai-generated-content">AI-generated content infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/anchor-text"><img src="https://searchinsider.io/research/anchor-text/anchor-text-infographic.png" alt="Anchor text infographic: an example link with the anchor text underlined, four vague or stuffed anchors swapped for descriptive ones, four rules on image links, internal links, length and keyword stuffing, a note on Google's link spam examples, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/anchor-text">Anchor text infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/author-bylines"><img src="https://searchinsider.io/research/author-bylines/author-bylines-infographic.png" alt="Author bylines infographic: a weak versus strong byline comparison, an author page checklist (real name and photo, background, their articles, links elsewhere), an author markup checklist (include every author, name only, url or sameAs, the right type), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/author-bylines">Author bylines and author pages infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/breadcrumbs"><img src="https://searchinsider.io/research/breadcrumbs/breadcrumbs-infographic.png" alt="Breadcrumbs infographic: a trail copying URL folders versus one following how people browse, a BreadcrumbList markup checklist (BreadcrumbList, position, name, item), a note that Google shows breadcrumbs in desktop results only since January 2025, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/breadcrumbs">Breadcrumbs infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/content-pruning"><img src="https://searchinsider.io/research/content-pruning/content-pruning-infographic.png" alt="Content pruning infographic: a myth versus what Google says table, four outcomes for every page (update, merge with a 301, keep, remove with a 404 or 410), a quote from Google's Search Liaison that deleting old content is not a thing, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/content-pruning">Content pruning infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/data-studio-seo-dashboard"><img src="https://searchinsider.io/research/data-studio-seo-dashboard/data-studio-seo-dashboard-infographic.png" alt="Data Studio SEO dashboard infographic: a mock dashboard with clicks, impressions, sessions and conversions from Search Console, GA4 and Google Ads, a refresh-rate table by connector, four tips on Search Console tables, GA4 quotas, blending and credentials, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/data-studio-seo-dashboard">Data Studio SEO dashboard infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/demand-gen"><img src="https://searchinsider.io/research/demand-gen/demand-gen-infographic.png" alt="Demand Gen infographic: eight placements across YouTube, Discover, Gmail and the Display Network, four recommended image sizes, a comparison with Performance Max on channels, bidding and audience tools, budget rules (10x target CPA, 50 conversions, 5 to 10 percent weekly changes), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/demand-gen">Demand Gen campaigns infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-audiences"><img src="https://searchinsider.io/research/ga4-audiences/ga4-audiences-infographic.png" alt="GA4 audiences infographic: four steps from creating an audience to using it in Google Ads, six limits (100 audiences, 400 on 360, 540 days, 24 to 48 hours, 30 days backfill, 20 triggers), three predictive metrics with eligibility thresholds, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-audiences">GA4 audiences infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-assets"><img src="https://searchinsider.io/research/google-ads-assets/google-ads-assets-infographic.png" alt="Google Ads assets infographic: an example search ad with callouts, a structured snippet and sitelinks labeled, seven main asset types with limits, three cost facts ($0 to add, same cost as a headline click, at most 2 charged clicks per impression), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-assets">Google Ads assets infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-auction"><img src="https://searchinsider.io/research/google-ads-auction/google-ads-auction-infographic.png" alt="Google Ads auction infographic: six Ad Rank inputs (bid, ad and landing page quality, thresholds, competition, search context, assets and formats), an illustrative example where a higher-quality ad outranks a higher bid, a note on actual cost per click, the three Quality Score components, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-auction">Google Ads auction infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-conversion-tracking"><img src="https://searchinsider.io/research/google-ads-conversion-tracking/google-ads-conversion-tracking-infographic.png" alt="Google Ads conversion tracking infographic: a flow from ad click to your site to the action to Google Ads, four conversion sources (website, app, phone calls, imports), a table of click-through, engaged-view and view-through windows with defaults and ranges, counting and primary versus secondary notes, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-conversion-tracking">Google Ads conversion tracking infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-remarketing"><img src="https://searchinsider.io/research/google-ads-remarketing/google-ads-remarketing-infographic.png" alt="Google Ads remarketing infographic: five segment sources (website visitors, app users, YouTube users, customer lists, GA4 audiences), three key numbers (100 active users, 30-day default, 540-day maximum membership), four segment ideas, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-remarketing">Remarketing in Google Ads infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ai-mode"><img src="https://searchinsider.io/research/google-ai-mode/google-ai-mode-infographic.png" alt="Google AI Mode infographic: a table comparing AI Overviews and AI Mode, a query fan-out example splitting one question into four related searches, four of Google's recommendations, the preview controls nosnippet, data-nosnippet, max-snippet and noindex, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ai-mode">Google AI Mode infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-tag-manager"><img src="https://searchinsider.io/research/google-tag-manager/google-tag-manager-infographic.png" alt="Google Tag Manager infographic: an example of a trigger firing a tag with a variable, the five building blocks (container, tag, trigger, variable, data layer), the workspace to preview to publish to version flow, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-tag-manager">Google Tag Manager infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/indexnow"><img src="https://searchinsider.io/research/indexnow/indexnow-infographic.png" alt="IndexNow infographic: one ping from your site shared with Bing, Yandex, Naver, Seznam and Yep, with Google crossed out, four setup steps, a note that submitting doesn't guarantee indexing, three Bing Webmaster Tools features, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/indexnow">IndexNow infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/lazy-loading"><img src="https://searchinsider.io/research/lazy-loading/lazy-loading-infographic.png" alt="Lazy loading infographic: a phone diagram showing eager-loaded hero and text above the end of the first screen and lazy-loaded images and comments below it, a works versus breaks comparison, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/lazy-loading">Lazy loading infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/merchant-center-product-data"><img src="https://searchinsider.io/research/merchant-center-product-data/merchant-center-product-data-infographic.png" alt="Merchant Center product data infographic: a table of the seven required attributes (id, title, description, link, image link, availability, price) with limits, four conditionally required attributes (brand, GTIN, MPN, condition), an example feed row, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/merchant-center-product-data">Merchant Center product data infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/page-indexing-statuses"><img src="https://searchinsider.io/research/page-indexing-statuses/page-indexing-statuses-infographic.png" alt="Page indexing statuses infographic: Search Console reasons grouped into usually fine (alternate page with canonical, page with redirect, 404, duplicate), worth a look (crawled or discovered not indexed, Google chose different canonical, soft 404) and fix if unintended (5xx, redirect error, noindex, robots.txt, 401 and 403, indexed though blocked), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/page-indexing-statuses">Page indexing statuses infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/robots-meta-tags"><img src="https://searchinsider.io/research/robots-meta-tags/robots-meta-tags-infographic.png" alt="Robots meta tags infographic: an example meta tag and data-nosnippet code, indexing rules (noindex, nofollow, none, indexifembedded, unavailable_after), snippet and preview rules (nosnippet, max-snippet, max-image-preview, max-video-preview, noimageindex, notranslate), four gotchas, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/robots-meta-tags">Robots meta tags infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/server-side-tagging"><img src="https://searchinsider.io/research/server-side-tagging/server-side-tagging-infographic.png" alt="Server-side tagging infographic: a pipeline from browser to client to tags to vendors, four reasons teams switch (faster pages, data control, privacy options, durable cookies), a table of hosting domain options, cost figures of about 45 dollars per server a month, at least 2 servers and 35 to 350 requests a second, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/server-side-tagging">Server-side tagging infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/shopping-campaigns"><img src="https://searchinsider.io/research/shopping-campaigns/shopping-campaigns-infographic.png" alt="Shopping campaigns infographic: an example Shopping ad built from product data, a campaign priority ladder (high, medium, low), controls including product groups, inventory filters, negative keywords and bidding options, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/shopping-campaigns">Shopping campaigns infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/site-names-favicons"><img src="https://searchinsider.io/research/site-names-favicons/site-names-favicons-infographic.png" alt="Site names and favicons infographic: a Google result with the favicon and site name labeled, site name signals (WebSite structured data, alternateName, og:site_name and title, consistency), favicon rules, supported levels (domain and subdomain yes, subdirectory no), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/site-names-favicons">Site names and favicons infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/url-structure"><img src="https://searchinsider.io/research/url-structure/url-structure-infographic.png" alt="URL structure infographic: five good versus bad URL pairs from Google's examples (readable words, hyphens not underscores, standard parameters, no fragments, no session IDs), four notes on case, language, parameters and infinite spaces, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/url-structure">URL structure infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/youtube-ad-formats"><img src="https://searchinsider.io/research/youtube-ad-formats/youtube-ad-formats-infographic.png" alt="YouTube ad formats infographic: a timeline showing bumper (6 seconds, no skip), non-skippable (15 to 60 seconds by subtype), skippable (skip at 5 seconds, paid at 30) and Shorts (swipe away anytime), a table of what you pay for with each format, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/youtube-ad-formats">YouTube ad formats infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/301-vs-302-redirects"><img src="https://searchinsider.io/research/301-vs-302-redirects/301-vs-302-redirects-infographic.png" alt="301 vs 302 redirects infographic: a green 301 sign for moved for good and an orange 302 sign for back soon, a table of redirect types and how Google treats them, an avoid box covering chains, homepage redirects and removing redirects too soon, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/301-vs-302-redirects">301 vs 302 redirects infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ai-crawlers-robots-txt"><img src="https://searchinsider.io/research/ai-crawlers-robots-txt/ai-crawlers-robots-txt-infographic.png" alt="AI crawlers robots.txt infographic: an annotated robots.txt file allowing search bots OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot and Bingbot and disallowing training bots GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, plus notes on user-triggered fetchers." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ai-crawlers-robots-txt">AI crawlers and robots.txt infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ai-overviews-sources"><img src="https://searchinsider.io/research/ai-overviews-sources/ai-overviews-sources-infographic.png" alt="How does Google choose sources for AI Overviews infographic: a diagram of one search fanning out into four related searches, only indexed snippet-eligible pages qualifying, and an AI Overview with supporting links, plus what isn't needed, your controls, reach figures and what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ai-overviews-sources">How AI Overviews pick sources infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/backlink-anatomy"><img src="https://searchinsider.io/research/backlink-anatomy/backlink-anatomy-infographic.png" alt="Anatomy of a backlink infographic styled as a nutrition label: Link Facts covering the tag, anchor text, context, rel value, image links and internal links, then the reality of paid links, red flags that mean skip the site, footprints to avoid, and four directions." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/backlink-anatomy">What makes a backlink count infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/bounce-rate-vs-engagement-rate"><img src="https://searchinsider.io/research/bounce-rate-vs-engagement-rate/bounce-rate-vs-engagement-rate-infographic.png" alt="Bounce rate vs engagement rate infographic: a bar split into engagement rate and bounce rate adding to 100%, the three ways a session counts as engaged, four example visits labeled engaged or bounce, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/bounce-rate-vs-engagement-rate">Bounce rate vs engagement rate infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/canonical-urls"><img src="https://searchinsider.io/research/canonical-urls/canonical-urls-infographic.png" alt="Canonical URL infographic: three duplicate URLs pointing to one canonical HTTPS URL, signal strength bars for redirects, rel=canonical, HTTPS and sitemaps, five causes of duplicates, five things not to use, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/canonical-urls">Canonical URLs infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/consent-mode"><img src="https://searchinsider.io/research/consent-mode/consent-mode-infographic.png" alt="Consent Mode v2 infographic: the four consent signals ad_storage, analytics_storage, ad_user_data and ad_personalization, basic vs advanced implementation side by side, modeling thresholds for GA4 and Google Ads, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/consent-mode">Google Consent Mode v2 infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/content-refresh"><img src="https://searchinsider.io/research/content-refresh/content-refresh-infographic.png" alt="Content refresh infographic: a six-segment wheel showing find, decide, update, date it, merge or remove, and re-check, with a description of each step and three facts about freshness systems, fake freshness and expired years." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/content-refresh">Content refresh cycle infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/core-web-vitals"><img src="https://searchinsider.io/research/core-web-vitals/core-web-vitals-infographic.png" alt="Core Web Vitals infographic styled as a car dashboard: three gauges for LCP, INP and CLS, cards with what each measures, good and poor thresholds and the main fix, key facts about how scores are measured, and four steps to take." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/core-web-vitals">Core Web Vitals explained infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/crawl-budget"><img src="https://searchinsider.io/research/crawl-budget/crawl-budget-infographic.png" alt="Crawl budget infographic: the three site profiles Google's crawl budget guide is for, crawl capacity plus crawl demand equals crawl budget, eight best practices, two things not to use (noindex and robots.txt to shift budget), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/crawl-budget">Crawl budget infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/eeat"><img src="https://searchinsider.io/research/eeat/eeat-infographic.png" alt="E-E-A-T infographic styled as a magazine cover: four large letter blocks for experience, expertise, authoritativeness and trust, a Who, How and Why panel, four key facts, a pull quote that trust is most important, and four things to do this week." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/eeat">What is E-E-A-T? infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/enhanced-conversions"><img src="https://searchinsider.io/research/enhanced-conversions/enhanced-conversions-infographic.png" alt="Enhanced conversions infographic: a five-step flow from customer conversion to tag capture, SHA256 hashing, matching and reporting, an example hash, cards for enhanced conversions for web and for leads, policy requirements, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/enhanced-conversions">Enhanced conversions infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/faceted-navigation-pagination"><img src="https://searchinsider.io/research/faceted-navigation-pagination/faceted-navigation-pagination-infographic.png" alt="Faceted navigation and pagination infographic: example filter URLs multiplying, options when you don't need filters indexed, rules when you do, pagination rules (unique URLs, sequential links, own canonical, no fragments), a note that Google no longer uses rel next and prev, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/faceted-navigation-pagination">Filters and pagination infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/featured-snippets"><img src="https://searchinsider.io/research/featured-snippets/featured-snippets-infographic.png" alt="Featured snippets infographic: a Google results page for how to descale a kettle with a featured snippet answer and steps highlighted, four facts about featured snippets, a four-step playbook and the nosnippet and max-snippet controls." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/featured-snippets">How to win featured snippets infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/free-product-listings"><img src="https://searchinsider.io/research/free-product-listings/free-product-listings-infographic.png" alt="Free product listings infographic: six places free listings appear, two routes in (Merchant Center feed and Product structured data), the seven required product attributes, other requirements, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/free-product-listings">Free product listings infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-attribution"><img src="https://searchinsider.io/research/ga4-attribution/ga4-attribution-infographic.png" alt="GA4 attribution infographic: a podium splitting conversion credit across organic search, social, email and Google Ads, bars comparing data-driven and last-click models, a note on retired models, three lookback window figures and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-attribution">GA4 attribution models infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-explorations"><img src="https://searchinsider.io/research/ga4-explorations/ga4-explorations-infographic.png" alt="GA4 explorations infographic: seven technique cards (free form, funnel, path, segment overlap, cohort, user lifetime, user explorer) each with the question it answers, limits of 200 explorations, 500 shared, 10 segments and 10 million events before sampling, how explorations differ from reports, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-explorations">GA4 explorations infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-key-events"><img src="https://searchinsider.io/research/ga4-key-events/ga4-key-events-infographic.png" alt="GA4 events vs key events infographic: four kinds of event stacked (automatically collected, enhanced measurement, recommended, custom), a key event star, limits of 30 key events per standard property and 50 on Analytics 360, key events vs Google Ads conversions, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-key-events">GA4 events vs key events infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/get-into-ai-overviews"><img src="https://searchinsider.io/research/get-into-ai-overviews/get-into-ai-overviews-infographic.png" alt="AI Overviews and AI Mode infographic: indexed plus snippet-eligible equals eligible, a myth vs fact table about llms.txt, AI schema, Google-Extended and AI traffic, the five ways to limit what's shown including the Search Console generative AI setting, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/get-into-ai-overviews">Getting into AI Overviews and AI Mode infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-bidding-strategies"><img src="https://searchinsider.io/research/google-ads-bidding-strategies/google-ads-bidding-strategies-infographic.png" alt="Google Ads bidding strategies infographic: four goal cards for conversions, conversion value, clicks and visibility, each listing its bidding strategies with Smart Bidding labels, key facts about auction-time signals and Enhanced CPC, and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-bidding-strategies">Google Ads bidding strategies infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-campaign-types"><img src="https://searchinsider.io/research/google-ads-campaign-types/google-ads-campaign-types-infographic.png" alt="Google Ads campaign types infographic: a phone home screen with app icons for Search, Performance Max, Shopping, Demand Gen, Video, App and Smart, a list describing each with the goals it suits, and notes on recent changes." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-campaign-types">Google Ads campaign types infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-match-types"><img src="https://searchinsider.io/research/google-ads-match-types/google-ads-match-types-infographic.png" alt="Google Ads match types infographic: three nested circles with broad on the outside, phrase in the middle and exact at the center, cards explaining each with example keywords, negative keyword match types, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-match-types">Google Ads match types infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-ads-quality-score"><img src="https://searchinsider.io/research/google-ads-quality-score/google-ads-quality-score-infographic.png" alt="Google Ads Quality Score infographic: a search ad for an emergency plumber with labels for ad relevance and expected clickthrough rate, a phone showing the landing page experience, cards with fixes for each component, and facts about the score and Ad Rank." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-quality-score">Google Ads Quality Score infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-algorithm-updates"><img src="https://searchinsider.io/research/google-algorithm-updates/google-algorithm-updates-infographic.png" alt="Google algorithm updates timeline infographic styled as a subway map: stations from Panda in 2011 through Penguin, Hummingbird, the mobile-friendly update, RankBrain, BERT, page experience, helpful content, the March 2024 core update, AI Overviews and AI Mode, color coded by quality, spam and links, language and AI, and mobile and UX, plus recent core updates." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-algorithm-updates">Google algorithm updates timeline infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-business-profile"><img src="https://searchinsider.io/research/google-business-profile/google-business-profile-infographic.png" alt="Google Business Profile infographic: three circles for relevance, distance and prominence, a note that you can't pay for better local ranking, Google's five tips (verify, complete every field, keep hours current, reply to reviews, add photos), review do's and don'ts, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-business-profile">Google Business Profile infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-discover"><img src="https://searchinsider.io/research/google-discover/google-discover-infographic.png" alt="Google Discover infographic: a phone showing a Discover feed, image rules of 1200 pixels wide, 300,000 pixels, 16:9 and max-image-preview large, three things Discover favors, four things to avoid, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-discover">Google Discover infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-news"><img src="https://searchinsider.io/research/google-news/google-news-infographic.png" alt="Google News infographic: a mock Top stories carousel with fictional publishers, six things Google News weighs (relevance, prominence, authoritativeness, freshness, usability, location and language), what doesn't help (paying Google, ads, disguised sponsored content), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-news">Google News and Top stories infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-spam-policies"><img src="https://searchinsider.io/research/google-spam-policies/google-spam-policies-infographic.png" alt="Google spam policies infographic: 16 spam policies in four groups (deceiving users, content made to rank, links and hidden signals, abuse from outside), a five-step path from detection to reconsideration, a note on link footprints, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-spam-policies">Google spam policies infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/helpful-content-checklist"><img src="https://searchinsider.io/research/helpful-content-checklist/helpful-content-checklist-infographic.png" alt="Helpful content checklist infographic styled as a quiz sheet: five Google questions you want to answer yes, four you want to answer no, a quote that Google has no preferred word count, a note on AI content and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/helpful-content-checklist">Google's helpful content checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/hreflang"><img src="https://searchinsider.io/research/hreflang/hreflang-infographic.png" alt="hreflang infographic: example hreflang link tags for en-us, en-gb and x-default, three equal ways to add hreflang, a comparison of ccTLDs, subdomains, subdirectories and URL parameters, a warning about return links and invalid codes, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/hreflang">hreflang infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/image-seo"><img src="https://searchinsider.io/research/image-seo/image-seo-infographic.png" alt="Image SEO infographic: how do you get your images found on Google? A photo of a blue mug with good and bad file names and alt text, an example img tag, and nine numbered tips from naming the file to the page around the image." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/image-seo">Image SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/internal-linking"><img src="https://searchinsider.io/research/internal-linking/internal-linking-infographic.png" alt="Internal linking infographic: a site tree from home to categories to pages with an orphan page marked, six internal linking rules from Google, a quote that most new pages are found through links, and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/internal-linking">Internal linking best practices infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/is-seo-dead"><img src="https://searchinsider.io/research/is-seo-dead/is-seo-dead-infographic.png" alt="Is SEO dead infographic: no, search is changing, not ending. A bar chart of clicks on regular results with and without an AI summary, a waffle chart showing about 1 in 5 searches had an AI summary, two Google quotes, Search Insider study findings on years in titles, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/is-seo-dead">Is SEO dead? infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/javascript-seo"><img src="https://searchinsider.io/research/javascript-seo/javascript-seo-infographic.png" alt="JavaScript SEO infographic: three pills for crawl, render and index, a card of things that are safe with JavaScript (real links, History API, titles, structured data), a card of risky things (noindex, canonical changes, soft 404s, dynamic rendering), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/javascript-seo">JavaScript SEO infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/keyword-research"><img src="https://searchinsider.io/research/keyword-research/keyword-research-infographic.png" alt="Keyword research infographic: a narrowing funnel of six steps, brainstorm, mine your data, expand, check demand, read the results and map to pages, ending in a keyword list matched to pages, plus mistakes to skip and findings from Search Insider research." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/keyword-research">How to do keyword research infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/local-seo"><img src="https://searchinsider.io/research/local-seo/local-seo-infographic.png" alt="Local SEO infographic: how does Google rank local businesses? A map with a searcher and nearby business pins, Google's three local ranking factors of relevance, distance and prominence with actions for each, a Business Profile checklist and two warnings." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/local-seo">Local SEO ranking factors infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/mobile-first-indexing"><img src="https://searchinsider.io/research/mobile-first-indexing/mobile-first-indexing-infographic.png" alt="Mobile-first indexing infographic: a desktop and a phone with the phone labeled as indexed, six things to keep the same on mobile (content, headings, title and description, structured data, robots meta tags, images), three things to avoid, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/mobile-first-indexing">Mobile-first indexing infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/negative-keywords"><img src="https://searchinsider.io/research/negative-keywords/negative-keywords-infographic.png" alt="Negative keywords infographic: an example search terms report with keep and add negative actions, the three negative match types explained with the running shoes example, a note that negatives cover casing and misspellings but not synonyms, plurals or close variants, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/negative-keywords">Negative keywords infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/performance-max"><img src="https://searchinsider.io/research/performance-max/performance-max-infographic.png" alt="Performance Max infographic: five setup steps (pick a goal, build asset groups, add audience signals, set guardrails, read the reports), Google's 6-week and 1 to 2 week learning guidance, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/performance-max">Performance Max infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/product-reviews"><img src="https://searchinsider.io/research/product-reviews/product-reviews-infographic.png" alt="Product reviews infographic: a review scorecard of Google's nine best practices, four boxes on what the reviews system judges, what it doesn't, its scope and topics, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/product-reviews">Product reviews infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/responsive-search-ads"><img src="https://searchinsider.io/research/responsive-search-ads/responsive-search-ads-infographic.png" alt="Responsive search ads infographic: an example search ad with headlines and descriptions labeled, limits of 3 to 15 headlines, 2 to 4 descriptions and 2 display paths, notes on pinning, a myth vs fact table about ad strength and headlines, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/responsive-search-ads">Responsive search ads infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/robots-txt-vs-noindex-vs-canonical"><img src="https://searchinsider.io/research/robots-txt-vs-noindex-vs-canonical/robots-txt-vs-noindex-vs-canonical-infographic.png" alt="robots.txt vs noindex vs canonical infographic: a red and black flowchart from what you want Google to do with a page to the right tool, a warning never to combine disallow and noindex, a comparison of all three with example code, and other mistakes Google warns about." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/robots-txt-vs-noindex-vs-canonical">robots.txt vs noindex vs canonical infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/schema-markup"><img src="https://searchinsider.io/research/schema-markup/schema-markup-infographic.png" alt="Schema markup infographic: chips for the structured data types still in Google's search gallery, a list of retired types including FAQ with removal dates, a JSON-LD code example, four rules and the tools to test markup." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/schema-markup">Schema markup and rich results infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/search-console-reports"><img src="https://searchinsider.io/research/search-console-reports/search-console-reports-infographic.png" alt="Search Console reports infographic: colored blocks for performance, indexing, inspection, experience, enhancements, security, and links and settings reports with a line on what each shows, plus when to check: monthly, after changes and on alert." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-console-reports">Search Console reports infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/search-console-vs-ga4"><img src="https://searchinsider.io/research/search-console-vs-ga4/search-console-vs-ga4-infographic.png" alt="Search Console vs GA4 infographic: side-by-side columns defining Search Console's impressions, clicks, CTR and average position and GA4's sessions, engaged sessions, engagement rate and key events, then why the totals don't match, data retention and what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-console-vs-ga4">Search Console vs GA4 infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/search-intent"><img src="https://searchinsider.io/research/search-intent/search-intent-infographic.png" alt="Search intent infographic with an iceberg showing the search coffee near me above the water and what the person really wants below, four cards for Know, Do, Website and Visit-in-Person intent with example searches, and four steps to match intent." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-intent">What is search intent? infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-roadmap"><img src="https://searchinsider.io/research/seo-roadmap/seo-roadmap-infographic.png" alt="SEO roadmap infographic: what should you do in your first 90 days of SEO? A winding road with three monthly stops of checklist tasks, from verifying Search Console to reading the Performance report, plus how long Google says changes, crawling and indexing take." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-roadmap">SEO roadmap: first 90 days infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-vs-aeo-vs-geo"><img src="https://searchinsider.io/research/seo-vs-aeo-vs-geo/seo-vs-aeo-vs-geo-infographic.png" alt="SEO vs AEO vs GEO infographic styled as a periodic table: three element tiles for search, answer and generative engine optimization with their goals, where each appears and the win, plus findings from Google, the GEO paper and OpenAI, and four steps to follow." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-vs-aeo-vs-geo">SEO vs AEO vs GEO infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-vs-ppc"><img src="https://searchinsider.io/research/seo-vs-ppc/seo-vs-ppc-infographic.png" alt="SEO vs PPC infographic: which should you use? Side-by-side cards comparing what you pay for, speed, spend and what happens when you stop, a decision tree starting with whether you need sales in the next 30 days, and a tip on using Keyword Planner for both." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-vs-ppc">SEO vs PPC infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-vs-sem"><img src="https://searchinsider.io/research/seo-vs-sem/seo-vs-sem-infographic.png" alt="SEO vs SEM infographic: what's the difference between SEO and SEM? Circle diagrams of the two meanings of SEM, a speed comparison, a grid comparing cost, placement and what happens when you stop, a myth box saying ads don't boost SEO, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-vs-sem">SEO vs SEM infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/site-migration-checklist"><img src="https://searchinsider.io/research/site-migration-checklist/site-migration-checklist-infographic.png" alt="Site migration checklist infographic styled as a boarding pass from an old site to a new site: key numbers for redirect hops, Change of Address days and how long to keep redirects, then three gates of checklist tasks for before the move, moving day and after landing." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/site-migration-checklist">Site migration checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/technical-seo-checklist"><img src="https://searchinsider.io/research/technical-seo-checklist/technical-seo-checklist-infographic.png" alt="Technical SEO checklist infographic styled as a pilot's pre-flight checklist on a clipboard: 14 checks grouped into crawl, render, index, experience and international, with URL Inspection and the Page indexing report as the tools to check them." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/technical-seo-checklist">Technical SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/title-tags-meta-descriptions"><img src="https://searchinsider.io/research/title-tags-meta-descriptions/title-tags-meta-descriptions-infographic.png" alt="Title tags and meta descriptions infographic: a Google search result with the title link and snippet labeled, do and don't lists for title tags and meta descriptions, the seven sources Google uses for title links, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/title-tags-meta-descriptions">Title tags and meta descriptions infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/utm-parameters"><img src="https://searchinsider.io/research/utm-parameters/utm-parameters-infographic.png" alt="UTM parameters infographic: a tagged URL split into utm_source, utm_medium and utm_campaign, a table of six UTM parameters with descriptions and example values, and four rules about case, channels, Google Ads auto-tagging and the URL builder." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/utm-parameters">UTM parameters explained infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/video-seo"><img src="https://searchinsider.io/research/video-seo/video-seo-infographic.png" alt="Video SEO infographic: a video player labeled with thumbnail and video file rules and key moment markers, six steps from watch page to key moments, the three required VideoObject properties, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/video-seo">Video SEO infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/xml-sitemaps"><img src="https://searchinsider.io/research/xml-sitemaps/xml-sitemaps-infographic.png" alt="XML sitemaps infographic: who benefits from a sitemap and who may not need one, a table showing Google uses loc and accurate lastmod but ignores priority and changefreq, limits of 50,000 URLs and 50MB, three ways to submit, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/xml-sitemaps">XML sitemaps infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/how-seo-works"><img src="https://searchinsider.io/research/how-seo-works/how-seo-works-infographic.png" alt="How does SEO work? Infographic showing Google's three steps: crawl (Google finds your page), index (Google stores your page) and rank (Google ranks your page), with what you control at each step." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/how-seo-works">How SEO works infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/on-page-seo"><img src="https://searchinsider.io/research/on-page-seo/on-page-seo-infographic.png" alt="On-page SEO checklist infographic: what does every page need for on-page SEO? A Google result showing the title tag, URL and meta description, and a page showing headings, content, links, image alt text and structured data, numbered 1 to 8." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/on-page-seo">On-page SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-horror-stories"><img src="https://searchinsider.io/research/seo-horror-stories/seo-horror-stories-infographic.png" alt="SEO horror stories infographic: which SEO mistakes kill your rankings? The Noindex Ghost, the Robots.txt Werewolf, the Redirect Zombie, the Canonical Vampire, the Expired-Year Mummy and the 404 Skeleton, each with what it does and how to fix it." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-horror-stories">SEO horror stories infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/singular-vs-plural-keywords"><img src="https://searchinsider.io/research/singular-vs-plural-keywords/infographic.png" alt="Should you target the singular or plural keyword? For keywords of two words or more one page usually ranks for both; one-word keywords need checking. Singular and plural share 47% of page one, 27% for one-word keywords and 66% for three-word keywords. Irregular plurals like mouse and mice should be treated as two keywords." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/singular-vs-plural-keywords">Should you target the singular or plural keyword? 14,360 ranking pages tested</a>, original research by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/do-stop-words-matter"><img src="https://searchinsider.io/research/do-stop-words-matter/infographic.png" alt="Is it safe to drop a stop word from your keyword? Usually yes: deleting a stop word kept 68% of page one, against 89% for the same keyword searched twice. Deleting &quot;in&quot; kept 81%, deleting &quot;with&quot; kept 49%, and swapping a stop word for its opposite kept 26%." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/do-stop-words-matter">Is deleting a stop word safe? 13,376 ranking pages tested</a>, original research by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/year-in-title-ai-overviews"><img src="https://searchinsider.io/research/year-in-title-ai-overviews/infographic.png" alt="Does a year in your title get you cited by AI Overviews? Not by itself. About 25 in 100 pages with a year are quoted against 15 in 100 without, but comparing pages of the same age the gap falls from 1.91x to 1.05x, no difference. Update the page, not just the year." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/year-in-title-ai-overviews">Does a year in your title get you cited by AI Overviews? 17,240 pages tested</a>, original research by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/year-in-title-study"><img src="https://searchinsider.io/research/year-in-title/infographic.png" alt="Does putting the year in your title help you rank? A little: the current year went with 0.62 positions higher, an expired year with 2.0 positions lower. Pages with the current year are much newer, 93 days against 449. Only add a year if you will update it every January." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/year-in-title-study">The year in your title is worth half a ranking position</a>, original research by Search Insider.</p>