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PPC Infographics

Free PPC and paid search infographics built from original research. Every infographic here is free to republish, on any site, with a link back to the study it comes from.

Demand Gen infographic: eight placements across YouTube, Discover, Gmail and the Display Network, four recommended image sizes, a comparison with Performance Max on channels, bidding and audience tools, budget rules (10x target CPA, 50 conversions, 5 to 10 percent weekly changes), and three steps on what to do.

Paid media · Oct 6, 2026

What are Demand Gen campaigns in Google Ads?

How Google Ads Demand Gen campaigns work: where ads show, image sizes, how they differ from Performance Max, and Google's budget and bidding guidance.

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<a href="https://searchinsider.io/infographics/demand-gen"><img src="https://searchinsider.io/research/demand-gen/demand-gen-infographic.png" alt="Demand Gen infographic: eight placements across YouTube, Discover, Gmail and the Display Network, four recommended image sizes, a comparison with Performance Max on channels, bidding and audience tools, budget rules (10x target CPA, 50 conversions, 5 to 10 percent weekly changes), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/demand-gen">Demand Gen campaigns infographic</a> by Search Insider.</p>

Google Ads assets infographic: an example search ad with callouts, a structured snippet and sitelinks labeled, seven main asset types with limits, three cost facts ($0 to add, same cost as a headline click, at most 2 charged clicks per impression), and three steps on what to do.

Paid media · Oct 6, 2026

Which Google Ads assets should you add?

Which Google Ads assets to add: sitelinks, callouts, structured snippets, images, calls, price, promotions and more, with character limits, costs and when they show.

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<a href="https://searchinsider.io/infographics/google-ads-assets"><img src="https://searchinsider.io/research/google-ads-assets/google-ads-assets-infographic.png" alt="Google Ads assets infographic: an example search ad with callouts, a structured snippet and sitelinks labeled, seven main asset types with limits, three cost facts ($0 to add, same cost as a headline click, at most 2 charged clicks per impression), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-assets">Google Ads assets infographic</a> by Search Insider.</p>

Google Ads auction infographic: six Ad Rank inputs (bid, ad and landing page quality, thresholds, competition, search context, assets and formats), an illustrative example where a higher-quality ad outranks a higher bid, a note on actual cost per click, the three Quality Score components, and three steps on what to do.

Paid media · Oct 6, 2026

How does the Google Ads auction decide who shows first?

How the Google Ads auction decides ad positions: the inputs to Ad Rank, why quality can beat a higher bid, what you actually pay, and what Quality Score is for.

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<a href="https://searchinsider.io/infographics/google-ads-auction"><img src="https://searchinsider.io/research/google-ads-auction/google-ads-auction-infographic.png" alt="Google Ads auction infographic: six Ad Rank inputs (bid, ad and landing page quality, thresholds, competition, search context, assets and formats), an illustrative example where a higher-quality ad outranks a higher bid, a note on actual cost per click, the three Quality Score components, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-auction">Google Ads auction infographic</a> by Search Insider.</p>

Google Ads conversion tracking infographic: a flow from ad click to your site to the action to Google Ads, four conversion sources (website, app, phone calls, imports), a table of click-through, engaged-view and view-through windows with defaults and ranges, counting and primary versus secondary notes, and three steps on what to do.

Paid media · Oct 6, 2026

How does Google Ads conversion tracking work?

How Google Ads conversion tracking works: what you can track, the default conversion windows, Every vs One counting, and primary vs secondary conversion actions.

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<a href="https://searchinsider.io/infographics/google-ads-conversion-tracking"><img src="https://searchinsider.io/research/google-ads-conversion-tracking/google-ads-conversion-tracking-infographic.png" alt="Google Ads conversion tracking infographic: a flow from ad click to your site to the action to Google Ads, four conversion sources (website, app, phone calls, imports), a table of click-through, engaged-view and view-through windows with defaults and ranges, counting and primary versus secondary notes, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-conversion-tracking">Google Ads conversion tracking infographic</a> by Search Insider.</p>

Google Ads remarketing infographic: five segment sources (website visitors, app users, YouTube users, customer lists, GA4 audiences), three key numbers (100 active users, 30-day default, 540-day maximum membership), four segment ideas, and three steps on what to do.

Paid media · Oct 6, 2026

How does remarketing work in Google Ads?

How remarketing works in Google Ads: your data segments, where they come from, the 100-user minimum, membership duration up to 540 days, and segments worth building.

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<a href="https://searchinsider.io/infographics/google-ads-remarketing"><img src="https://searchinsider.io/research/google-ads-remarketing/google-ads-remarketing-infographic.png" alt="Google Ads remarketing infographic: five segment sources (website visitors, app users, YouTube users, customer lists, GA4 audiences), three key numbers (100 active users, 30-day default, 540-day maximum membership), four segment ideas, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-remarketing">Remarketing in Google Ads infographic</a> by Search Insider.</p>

Paid media · Oct 6, 2026

What does Google Merchant Center need in a product feed?

What Google Merchant Center needs in a product feed: the seven required attributes, when brand, GTIN, MPN and condition are required, and the character limits.

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<a href="https://searchinsider.io/infographics/merchant-center-product-data"><img src="https://searchinsider.io/research/merchant-center-product-data/merchant-center-product-data-infographic.png" alt="Merchant Center product data infographic: a table of the seven required attributes (id, title, description, link, image link, availability, price) with limits, four conditionally required attributes (brand, GTIN, MPN, condition), an example feed row, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/merchant-center-product-data">Merchant Center product data infographic</a> by Search Insider.</p>

Shopping campaigns infographic: an example Shopping ad built from product data, a campaign priority ladder (high, medium, low), controls including product groups, inventory filters, negative keywords and bidding options, and three steps on what to do.

Paid media · Oct 6, 2026

How do Google Shopping campaigns work?

How Google Shopping campaigns work: product data instead of keywords, product groups, campaign priority, inventory filters, negative keywords and bid strategies.

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<a href="https://searchinsider.io/infographics/shopping-campaigns"><img src="https://searchinsider.io/research/shopping-campaigns/shopping-campaigns-infographic.png" alt="Shopping campaigns infographic: an example Shopping ad built from product data, a campaign priority ladder (high, medium, low), controls including product groups, inventory filters, negative keywords and bidding options, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/shopping-campaigns">Shopping campaigns infographic</a> by Search Insider.</p>

YouTube ad formats infographic: a timeline showing bumper (6 seconds, no skip), non-skippable (15 to 60 seconds by subtype), skippable (skip at 5 seconds, paid at 30) and Shorts (swipe away anytime), a table of what you pay for with each format, and three steps on what to do.

Paid media · Oct 6, 2026

Which YouTube ad format should you use?

The six YouTube ad formats in Google Ads: skippable and non-skippable in-stream, bumper, in-feed, Shorts and masthead, with lengths, skip rules and what you pay for.

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<a href="https://searchinsider.io/infographics/youtube-ad-formats"><img src="https://searchinsider.io/research/youtube-ad-formats/youtube-ad-formats-infographic.png" alt="YouTube ad formats infographic: a timeline showing bumper (6 seconds, no skip), non-skippable (15 to 60 seconds by subtype), skippable (skip at 5 seconds, paid at 30) and Shorts (swipe away anytime), a table of what you pay for with each format, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/youtube-ad-formats">YouTube ad formats infographic</a> by Search Insider.</p>

Enhanced conversions infographic: a five-step flow from customer conversion to tag capture, SHA256 hashing, matching and reporting, an example hash, cards for enhanced conversions for web and for leads, policy requirements, and three steps on what to do.

Paid media · Oct 5, 2026

What are enhanced conversions in Google Ads?

How Google Ads enhanced conversions work: hashed first-party data, web vs leads, setup options, policy requirements and how it relates to offline conversion import.

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<a href="https://searchinsider.io/infographics/enhanced-conversions"><img src="https://searchinsider.io/research/enhanced-conversions/enhanced-conversions-infographic.png" alt="Enhanced conversions infographic: a five-step flow from customer conversion to tag capture, SHA256 hashing, matching and reporting, an example hash, cards for enhanced conversions for web and for leads, policy requirements, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/enhanced-conversions">Enhanced conversions infographic</a> by Search Insider.</p>

Google Ads bidding strategies infographic: four goal cards for conversions, conversion value, clicks and visibility, each listing its bidding strategies with Smart Bidding labels, key facts about auction-time signals and Enhanced CPC, and three steps.

Paid media · Oct 5, 2026

Which Google Ads bidding strategy should you use?

Google Ads bidding strategies by goal: conversions, conversion value, clicks and visibility, which ones are Smart Bidding, and how to choose.

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<a href="https://searchinsider.io/infographics/google-ads-bidding-strategies"><img src="https://searchinsider.io/research/google-ads-bidding-strategies/google-ads-bidding-strategies-infographic.png" alt="Google Ads bidding strategies infographic: four goal cards for conversions, conversion value, clicks and visibility, each listing its bidding strategies with Smart Bidding labels, key facts about auction-time signals and Enhanced CPC, and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-bidding-strategies">Google Ads bidding strategies infographic</a> by Search Insider.</p>

Google Ads campaign types infographic: a phone home screen with app icons for Search, Performance Max, Shopping, Demand Gen, Video, App and Smart, a list describing each with the goals it suits, and notes on recent changes.

Paid media · Oct 5, 2026

Which Google Ads campaign type should you use?

Google Ads campaign types explained: Search, Performance Max, Shopping, Demand Gen, Video, App and Smart, what each does and which goal it suits.

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<a href="https://searchinsider.io/infographics/google-ads-campaign-types"><img src="https://searchinsider.io/research/google-ads-campaign-types/google-ads-campaign-types-infographic.png" alt="Google Ads campaign types infographic: a phone home screen with app icons for Search, Performance Max, Shopping, Demand Gen, Video, App and Smart, a list describing each with the goals it suits, and notes on recent changes." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-campaign-types">Google Ads campaign types infographic</a> by Search Insider.</p>

Google Ads match types infographic: three nested circles with broad on the outside, phrase in the middle and exact at the center, cards explaining each with example keywords, negative keyword match types, and three steps on what to do.

Paid media · Oct 5, 2026

Broad, phrase or exact: which match type should you use?

Google Ads keyword match types explained: broad, phrase and exact, how each one reaches searches, how negative keywords work, and when to use each.

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<a href="https://searchinsider.io/infographics/google-ads-match-types"><img src="https://searchinsider.io/research/google-ads-match-types/google-ads-match-types-infographic.png" alt="Google Ads match types infographic: three nested circles with broad on the outside, phrase in the middle and exact at the center, cards explaining each with example keywords, negative keyword match types, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-match-types">Google Ads match types infographic</a> by Search Insider.</p>

Google Ads Quality Score infographic: a search ad for an emergency plumber with labels for ad relevance and expected clickthrough rate, a phone showing the landing page experience, cards with fixes for each component, and facts about the score and Ad Rank.

Paid media · Oct 5, 2026

What is Google Ads Quality Score?

Google Ads Quality Score explained: the three components, how to improve each, what the 1 to 10 score does and doesn't do, and how Ad Rank sets your price.

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<a href="https://searchinsider.io/infographics/google-ads-quality-score"><img src="https://searchinsider.io/research/google-ads-quality-score/google-ads-quality-score-infographic.png" alt="Google Ads Quality Score infographic: a search ad for an emergency plumber with labels for ad relevance and expected clickthrough rate, a phone showing the landing page experience, cards with fixes for each component, and facts about the score and Ad Rank." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-ads-quality-score">Google Ads Quality Score infographic</a> by Search Insider.</p>

Negative keywords infographic: an example search terms report with keep and add negative actions, the three negative match types explained with the running shoes example, a note that negatives cover casing and misspellings but not synonyms, plurals or close variants, and three steps on what to do.

Paid media · Oct 5, 2026

How do negative keywords work in Google Ads?

How negative keywords work in Google Ads: broad, phrase and exact negatives with Google's own example, what they don't cover, the limits, and how to find them.

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<a href="https://searchinsider.io/infographics/negative-keywords"><img src="https://searchinsider.io/research/negative-keywords/negative-keywords-infographic.png" alt="Negative keywords infographic: an example search terms report with keep and add negative actions, the three negative match types explained with the running shoes example, a note that negatives cover casing and misspellings but not synonyms, plurals or close variants, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/negative-keywords">Negative keywords infographic</a> by Search Insider.</p>

Performance Max infographic: five setup steps (pick a goal, build asset groups, add audience signals, set guardrails, read the reports), Google's 6-week and 1 to 2 week learning guidance, and three steps on what to do.

Paid media · Oct 5, 2026

How does Performance Max work?

How Google Ads Performance Max campaigns work: the channels they cover, asset group limits, audience signals, brand exclusions, negative keywords, URL expansion and how long to wait.

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<a href="https://searchinsider.io/infographics/performance-max"><img src="https://searchinsider.io/research/performance-max/performance-max-infographic.png" alt="Performance Max infographic: five setup steps (pick a goal, build asset groups, add audience signals, set guardrails, read the reports), Google's 6-week and 1 to 2 week learning guidance, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/performance-max">Performance Max infographic</a> by Search Insider.</p>

Responsive search ads infographic: an example search ad with headlines and descriptions labeled, limits of 3 to 15 headlines, 2 to 4 descriptions and 2 display paths, notes on pinning, a myth vs fact table about ad strength and headlines, and three steps on what to do.

Paid media · Oct 5, 2026

How do responsive search ads work?

How Google's responsive search ads work: headline and description limits, how combinations are chosen, pinning, ad strength and what it doesn't affect.

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<a href="https://searchinsider.io/infographics/responsive-search-ads"><img src="https://searchinsider.io/research/responsive-search-ads/responsive-search-ads-infographic.png" alt="Responsive search ads infographic: an example search ad with headlines and descriptions labeled, limits of 3 to 15 headlines, 2 to 4 descriptions and 2 display paths, notes on pinning, a myth vs fact table about ad strength and headlines, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/responsive-search-ads">Responsive search ads infographic</a> by Search Insider.</p>

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