Published Mondays
One search story that matters, one teardown, and one thing to steal. Five minutes, every Monday.
One email a week. No spam, unsubscribe anytime.
What actually moved in search this week and why it matters to your numbers, not a link roundup.
A real page, a real SERP or a real campaign, pulled apart with the data attached.
A tactic, a prompt or a query you can use the same afternoon.
AEO RESEARCH · 14 Sept 2026
The year itself does not earn the citation. Pages carrying one are cited more often, but compare pages of the same age, on the same search, at a similar ranking position, and the advantage disappears.
SEO · 7 Sept 2026
Putting the current year in a title tag is among the most repeated pieces of advice in search. Across 1,000 Google results pages and 18,321 ranking URLs it holds up, barely. And roughly a third of what it delivers turns out not to be the year at all.
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