SEO Infographics

<a href="https://searchinsider.io/infographics/404-errors"><img src="https://searchinsider.io/research/404-errors/404-errors-infographic.png" alt="404 errors infographic: a 404 banner with Google's view that 404s are normal, which status to return in four cases, three facts on how Google treats 4xx and soft 404s, a checklist for a good custom 404 page, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/404-errors">404 errors infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/anchor-text"><img src="https://searchinsider.io/research/anchor-text/anchor-text-infographic.png" alt="Anchor text infographic: an example link with the anchor text underlined, four vague or stuffed anchors swapped for descriptive ones, four rules on image links, internal links, length and keyword stuffing, a note on Google's link spam examples, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/anchor-text">Anchor text infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/breadcrumbs"><img src="https://searchinsider.io/research/breadcrumbs/breadcrumbs-infographic.png" alt="Breadcrumbs infographic: a trail copying URL folders versus one following how people browse, a BreadcrumbList markup checklist (BreadcrumbList, position, name, item), a note that Google shows breadcrumbs in desktop results only since January 2025, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/breadcrumbs">Breadcrumbs infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/indexnow"><img src="https://searchinsider.io/research/indexnow/indexnow-infographic.png" alt="IndexNow infographic: one ping from your site shared with Bing, Yandex, Naver, Seznam and Yep, with Google crossed out, four setup steps, a note that submitting doesn't guarantee indexing, three Bing Webmaster Tools features, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/indexnow">IndexNow infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/lazy-loading"><img src="https://searchinsider.io/research/lazy-loading/lazy-loading-infographic.png" alt="Lazy loading infographic: a phone diagram showing eager-loaded hero and text above the end of the first screen and lazy-loaded images and comments below it, a works versus breaks comparison, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/lazy-loading">Lazy loading infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/page-indexing-statuses"><img src="https://searchinsider.io/research/page-indexing-statuses/page-indexing-statuses-infographic.png" alt="Page indexing statuses infographic: Search Console reasons grouped into usually fine (alternate page with canonical, page with redirect, 404, duplicate), worth a look (crawled or discovered not indexed, Google chose different canonical, soft 404) and fix if unintended (5xx, redirect error, noindex, robots.txt, 401 and 403, indexed though blocked), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/page-indexing-statuses">Page indexing statuses infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/robots-meta-tags"><img src="https://searchinsider.io/research/robots-meta-tags/robots-meta-tags-infographic.png" alt="Robots meta tags infographic: an example meta tag and data-nosnippet code, indexing rules (noindex, nofollow, none, indexifembedded, unavailable_after), snippet and preview rules (nosnippet, max-snippet, max-image-preview, max-video-preview, noimageindex, notranslate), four gotchas, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/robots-meta-tags">Robots meta tags infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/site-names-favicons"><img src="https://searchinsider.io/research/site-names-favicons/site-names-favicons-infographic.png" alt="Site names and favicons infographic: a Google result with the favicon and site name labeled, site name signals (WebSite structured data, alternateName, og:site_name and title, consistency), favicon rules, supported levels (domain and subdomain yes, subdirectory no), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/site-names-favicons">Site names and favicons infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/url-structure"><img src="https://searchinsider.io/research/url-structure/url-structure-infographic.png" alt="URL structure infographic: five good versus bad URL pairs from Google's examples (readable words, hyphens not underscores, standard parameters, no fragments, no session IDs), four notes on case, language, parameters and infinite spaces, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/url-structure">URL structure infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/301-vs-302-redirects"><img src="https://searchinsider.io/research/301-vs-302-redirects/301-vs-302-redirects-infographic.png" alt="301 vs 302 redirects infographic: a green 301 sign for moved for good and an orange 302 sign for back soon, a table of redirect types and how Google treats them, an avoid box covering chains, homepage redirects and removing redirects too soon, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/301-vs-302-redirects">301 vs 302 redirects infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/backlink-anatomy"><img src="https://searchinsider.io/research/backlink-anatomy/backlink-anatomy-infographic.png" alt="Anatomy of a backlink infographic styled as a nutrition label: Link Facts covering the tag, anchor text, context, rel value, image links and internal links, then the reality of paid links, red flags that mean skip the site, footprints to avoid, and four directions." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/backlink-anatomy">What makes a backlink count infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/canonical-urls"><img src="https://searchinsider.io/research/canonical-urls/canonical-urls-infographic.png" alt="Canonical URL infographic: three duplicate URLs pointing to one canonical HTTPS URL, signal strength bars for redirects, rel=canonical, HTTPS and sitemaps, five causes of duplicates, five things not to use, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/canonical-urls">Canonical URLs infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/core-web-vitals"><img src="https://searchinsider.io/research/core-web-vitals/core-web-vitals-infographic.png" alt="Core Web Vitals infographic styled as a car dashboard: three gauges for LCP, INP and CLS, cards with what each measures, good and poor thresholds and the main fix, key facts about how scores are measured, and four steps to take." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/core-web-vitals">Core Web Vitals explained infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/crawl-budget"><img src="https://searchinsider.io/research/crawl-budget/crawl-budget-infographic.png" alt="Crawl budget infographic: the three site profiles Google's crawl budget guide is for, crawl capacity plus crawl demand equals crawl budget, eight best practices, two things not to use (noindex and robots.txt to shift budget), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/crawl-budget">Crawl budget infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/faceted-navigation-pagination"><img src="https://searchinsider.io/research/faceted-navigation-pagination/faceted-navigation-pagination-infographic.png" alt="Faceted navigation and pagination infographic: example filter URLs multiplying, options when you don't need filters indexed, rules when you do, pagination rules (unique URLs, sequential links, own canonical, no fragments), a note that Google no longer uses rel next and prev, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/faceted-navigation-pagination">Filters and pagination infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/featured-snippets"><img src="https://searchinsider.io/research/featured-snippets/featured-snippets-infographic.png" alt="Featured snippets infographic: a Google results page for how to descale a kettle with a featured snippet answer and steps highlighted, four facts about featured snippets, a four-step playbook and the nosnippet and max-snippet controls." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/featured-snippets">How to win featured snippets infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/free-product-listings"><img src="https://searchinsider.io/research/free-product-listings/free-product-listings-infographic.png" alt="Free product listings infographic: six places free listings appear, two routes in (Merchant Center feed and Product structured data), the seven required product attributes, other requirements, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/free-product-listings">Free product listings infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-algorithm-updates"><img src="https://searchinsider.io/research/google-algorithm-updates/google-algorithm-updates-infographic.png" alt="Google algorithm updates timeline infographic styled as a subway map: stations from Panda in 2011 through Penguin, Hummingbird, the mobile-friendly update, RankBrain, BERT, page experience, helpful content, the March 2024 core update, AI Overviews and AI Mode, color coded by quality, spam and links, language and AI, and mobile and UX, plus recent core updates." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-algorithm-updates">Google algorithm updates timeline infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-business-profile"><img src="https://searchinsider.io/research/google-business-profile/google-business-profile-infographic.png" alt="Google Business Profile infographic: three circles for relevance, distance and prominence, a note that you can't pay for better local ranking, Google's five tips (verify, complete every field, keep hours current, reply to reviews, add photos), review do's and don'ts, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-business-profile">Google Business Profile infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-discover"><img src="https://searchinsider.io/research/google-discover/google-discover-infographic.png" alt="Google Discover infographic: a phone showing a Discover feed, image rules of 1200 pixels wide, 300,000 pixels, 16:9 and max-image-preview large, three things Discover favors, four things to avoid, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-discover">Google Discover infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-spam-policies"><img src="https://searchinsider.io/research/google-spam-policies/google-spam-policies-infographic.png" alt="Google spam policies infographic: 16 spam policies in four groups (deceiving users, content made to rank, links and hidden signals, abuse from outside), a five-step path from detection to reconsideration, a note on link footprints, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-spam-policies">Google spam policies infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/hreflang"><img src="https://searchinsider.io/research/hreflang/hreflang-infographic.png" alt="hreflang infographic: example hreflang link tags for en-us, en-gb and x-default, three equal ways to add hreflang, a comparison of ccTLDs, subdomains, subdirectories and URL parameters, a warning about return links and invalid codes, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/hreflang">hreflang infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/image-seo"><img src="https://searchinsider.io/research/image-seo/image-seo-infographic.png" alt="Image SEO infographic: how do you get your images found on Google? A photo of a blue mug with good and bad file names and alt text, an example img tag, and nine numbered tips from naming the file to the page around the image." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/image-seo">Image SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/internal-linking"><img src="https://searchinsider.io/research/internal-linking/internal-linking-infographic.png" alt="Internal linking infographic: a site tree from home to categories to pages with an orphan page marked, six internal linking rules from Google, a quote that most new pages are found through links, and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/internal-linking">Internal linking best practices infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/javascript-seo"><img src="https://searchinsider.io/research/javascript-seo/javascript-seo-infographic.png" alt="JavaScript SEO infographic: three pills for crawl, render and index, a card of things that are safe with JavaScript (real links, History API, titles, structured data), a card of risky things (noindex, canonical changes, soft 404s, dynamic rendering), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/javascript-seo">JavaScript SEO infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/local-seo"><img src="https://searchinsider.io/research/local-seo/local-seo-infographic.png" alt="Local SEO infographic: how does Google rank local businesses? A map with a searcher and nearby business pins, Google's three local ranking factors of relevance, distance and prominence with actions for each, a Business Profile checklist and two warnings." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/local-seo">Local SEO ranking factors infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/mobile-first-indexing"><img src="https://searchinsider.io/research/mobile-first-indexing/mobile-first-indexing-infographic.png" alt="Mobile-first indexing infographic: a desktop and a phone with the phone labeled as indexed, six things to keep the same on mobile (content, headings, title and description, structured data, robots meta tags, images), three things to avoid, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/mobile-first-indexing">Mobile-first indexing infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/robots-txt-vs-noindex-vs-canonical"><img src="https://searchinsider.io/research/robots-txt-vs-noindex-vs-canonical/robots-txt-vs-noindex-vs-canonical-infographic.png" alt="robots.txt vs noindex vs canonical infographic: a red and black flowchart from what you want Google to do with a page to the right tool, a warning never to combine disallow and noindex, a comparison of all three with example code, and other mistakes Google warns about." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/robots-txt-vs-noindex-vs-canonical">robots.txt vs noindex vs canonical infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/schema-markup"><img src="https://searchinsider.io/research/schema-markup/schema-markup-infographic.png" alt="Schema markup infographic: chips for the structured data types still in Google's search gallery, a list of retired types including FAQ with removal dates, a JSON-LD code example, four rules and the tools to test markup." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/schema-markup">Schema markup and rich results infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-roadmap"><img src="https://searchinsider.io/research/seo-roadmap/seo-roadmap-infographic.png" alt="SEO roadmap infographic: what should you do in your first 90 days of SEO? A winding road with three monthly stops of checklist tasks, from verifying Search Console to reading the Performance report, plus how long Google says changes, crawling and indexing take." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-roadmap">SEO roadmap: first 90 days infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-vs-ppc"><img src="https://searchinsider.io/research/seo-vs-ppc/seo-vs-ppc-infographic.png" alt="SEO vs PPC infographic: which should you use? Side-by-side cards comparing what you pay for, speed, spend and what happens when you stop, a decision tree starting with whether you need sales in the next 30 days, and a tip on using Keyword Planner for both." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-vs-ppc">SEO vs PPC infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-vs-sem"><img src="https://searchinsider.io/research/seo-vs-sem/seo-vs-sem-infographic.png" alt="SEO vs SEM infographic: what's the difference between SEO and SEM? Circle diagrams of the two meanings of SEM, a speed comparison, a grid comparing cost, placement and what happens when you stop, a myth box saying ads don't boost SEO, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-vs-sem">SEO vs SEM infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/site-migration-checklist"><img src="https://searchinsider.io/research/site-migration-checklist/site-migration-checklist-infographic.png" alt="Site migration checklist infographic styled as a boarding pass from an old site to a new site: key numbers for redirect hops, Change of Address days and how long to keep redirects, then three gates of checklist tasks for before the move, moving day and after landing." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/site-migration-checklist">Site migration checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/technical-seo-checklist"><img src="https://searchinsider.io/research/technical-seo-checklist/technical-seo-checklist-infographic.png" alt="Technical SEO checklist infographic styled as a pilot's pre-flight checklist on a clipboard: 14 checks grouped into crawl, render, index, experience and international, with URL Inspection and the Page indexing report as the tools to check them." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/technical-seo-checklist">Technical SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/title-tags-meta-descriptions"><img src="https://searchinsider.io/research/title-tags-meta-descriptions/title-tags-meta-descriptions-infographic.png" alt="Title tags and meta descriptions infographic: a Google search result with the title link and snippet labeled, do and don't lists for title tags and meta descriptions, the seven sources Google uses for title links, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/title-tags-meta-descriptions">Title tags and meta descriptions infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/xml-sitemaps"><img src="https://searchinsider.io/research/xml-sitemaps/xml-sitemaps-infographic.png" alt="XML sitemaps infographic: who benefits from a sitemap and who may not need one, a table showing Google uses loc and accurate lastmod but ignores priority and changefreq, limits of 50,000 URLs and 50MB, three ways to submit, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/xml-sitemaps">XML sitemaps infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/how-seo-works"><img src="https://searchinsider.io/research/how-seo-works/how-seo-works-infographic.png" alt="How does SEO work? Infographic showing Google's three steps: crawl (Google finds your page), index (Google stores your page) and rank (Google ranks your page), with what you control at each step." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/how-seo-works">How SEO works infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/on-page-seo"><img src="https://searchinsider.io/research/on-page-seo/on-page-seo-infographic.png" alt="On-page SEO checklist infographic: what does every page need for on-page SEO? A Google result showing the title tag, URL and meta description, and a page showing headings, content, links, image alt text and structured data, numbered 1 to 8." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/on-page-seo">On-page SEO checklist infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/seo-horror-stories"><img src="https://searchinsider.io/research/seo-horror-stories/seo-horror-stories-infographic.png" alt="SEO horror stories infographic: which SEO mistakes kill your rankings? The Noindex Ghost, the Robots.txt Werewolf, the Redirect Zombie, the Canonical Vampire, the Expired-Year Mummy and the 404 Skeleton, each with what it does and how to fix it." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/seo-horror-stories">SEO horror stories infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/singular-vs-plural-keywords"><img src="https://searchinsider.io/research/singular-vs-plural-keywords/infographic.png" alt="Should you target the singular or plural keyword? For keywords of two words or more one page usually ranks for both; one-word keywords need checking. Singular and plural share 47% of page one, 27% for one-word keywords and 66% for three-word keywords. Irregular plurals like mouse and mice should be treated as two keywords." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/singular-vs-plural-keywords">Should you target the singular or plural keyword? 14,360 ranking pages tested</a>, original research by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/do-stop-words-matter"><img src="https://searchinsider.io/research/do-stop-words-matter/infographic.png" alt="Is it safe to drop a stop word from your keyword? Usually yes: deleting a stop word kept 68% of page one, against 89% for the same keyword searched twice. Deleting &quot;in&quot; kept 81%, deleting &quot;with&quot; kept 49%, and swapping a stop word for its opposite kept 26%." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/do-stop-words-matter">Is deleting a stop word safe? 13,376 ranking pages tested</a>, original research by Search Insider.</p>

<a href="https://searchinsider.io/seo-news/year-in-title-study"><img src="https://searchinsider.io/research/year-in-title/infographic.png" alt="Does putting the year in your title help you rank? A little: the current year went with 0.62 positions higher, an expired year with 2.0 positions lower. Pages with the current year are much newer, 93 days against 449. Only add a year if you will update it every January." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/seo-news/year-in-title-study">The year in your title is worth half a ranking position</a>, original research by Search Insider.</p>