IndexNow infographic: one ping from your site shared with Bing, Yandex, Naver, Seznam and Yep, with Google crossed out, four setup steps, a note that submitting doesn't guarantee indexing, three Bing Webmaster Tools features, and three steps on what to do.

Oct 6, 2026

What Is IndexNow? Bing, Yandex and Google (Infographic)

What IndexNow is, which search engines use it, how to set it up, why Google isn't part of it, and what Bing Webmaster Tools adds.

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<a href="https://searchinsider.io/infographics/indexnow"><img src="https://searchinsider.io/research/indexnow/indexnow-infographic.png" alt="IndexNow infographic: one ping from your site shared with Bing, Yandex, Naver, Seznam and Yep, with Google crossed out, four setup steps, a note that submitting doesn't guarantee indexing, three Bing Webmaster Tools features, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/indexnow">IndexNow infographic</a> by Search Insider.</p>

What is IndexNow, and should you use it?

The short answer: IndexNow is a free ping that tells search engines a URL was added, updated or deleted. Bing, Yandex, Naver, Seznam and Yep use it, and one ping is shared with all of them. Google isn't a participant.

Based on indexnow.org and Bing Webmaster Blog.

What it shows

IndexNow lets sites tell search engines a URL was added, updated or deleted.
Participants include Microsoft Bing, Yandex, Naver, Seznam.cz and Yep. Google isn't listed.
URLs submitted to one engine are shared with all participating engines.
Keys are 8 to 128 hexadecimal characters, hosted as a text file at the site root.
Up to 10,000 URLs can be submitted per POST request.
Submitting a URL doesn't guarantee immediate indexing.

What to do

Setup: Turn on IndexNow in your CMS or ping on publish.
Bing: Import sites from Search Console.
Sitemaps: Keep lastmod accurate.

The walkthrough

What is IndexNow?

IndexNow is a simple ping that lets website owners tell search engines a URL and its content has been added, updated or deleted ^[1].

Which search engines use IndexNow?

Participating search engines include Microsoft Bing, Yandex, Naver, Seznam.cz and Yep ^[1]. Google isn't listed as a participant ^[1]. Submitted URLs are automatically shared with all participating engines, so you only need to notify one ^[2].

How do you set up IndexNow?

Generate a key of 8 to 128 hexadecimal characters and host it in a text file at your site root, reachable without login or restrictions ^[2]. Then submit a single URL with a GET request, or up to 10,000 URLs per POST request ^[2].

Does IndexNow guarantee indexing?

No. Submitting a URL doesn't guarantee immediate indexing, but it increases the likelihood that important changes are discovered and crawled faster ^[2].

What does Bing Webmaster Tools offer?

You can import verified sites and sitemaps from Google Search Console, and imported sites are verified automatically ^[3]. In February 2026, Bing introduced an AI Performance report in public preview showing how content appears across Microsoft Copilot and AI-generated summaries in Bing ^[4].

Do sitemaps still matter for Bing?

Yes. Bing says the lastmod field remains a key signal that helps it prioritize URLs for recrawling, and it pairs sitemaps with IndexNow for freshness in AI search ^[5].

Sources

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