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Content Marketing Infographics

Free content marketing infographics built from original research. Every infographic here is free to republish, on any site, with a link back to the study it comes from.

Author bylines infographic: a weak versus strong byline comparison, an author page checklist (real name and photo, background, their articles, links elsewhere), an author markup checklist (include every author, name only, url or sameAs, the right type), and three steps on what to do.

Content · Oct 6, 2026

Do author bylines and author pages matter for SEO?

Do author bylines and author pages matter for SEO? What Google asks about authorship, what an author page should include, and Google's author markup best practices.

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<a href="https://searchinsider.io/infographics/author-bylines"><img src="https://searchinsider.io/research/author-bylines/author-bylines-infographic.png" alt="Author bylines infographic: a weak versus strong byline comparison, an author page checklist (real name and photo, background, their articles, links elsewhere), an author markup checklist (include every author, name only, url or sameAs, the right type), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/author-bylines">Author bylines and author pages infographic</a> by Search Insider.</p>
Content pruning infographic: a myth versus what Google says table, four outcomes for every page (update, merge with a 301, keep, remove with a 404 or 410), a quote from Google's Search Liaison that deleting old content is not a thing, and three steps on what to do.

Content · Oct 6, 2026

Should you delete old content for SEO?

Should you delete old content for SEO? What Google has said about old pages, the four choices for every page (update, merge, keep, remove), and how to redirect or remove safely.

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<a href="https://searchinsider.io/infographics/content-pruning"><img src="https://searchinsider.io/research/content-pruning/content-pruning-infographic.png" alt="Content pruning infographic: a myth versus what Google says table, four outcomes for every page (update, merge with a 301, keep, remove with a 404 or 410), a quote from Google's Search Liaison that deleting old content is not a thing, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/content-pruning">Content pruning infographic</a> by Search Insider.</p>
Content refresh infographic: a six-segment wheel showing find, decide, update, date it, merge or remove, and re-check, with a description of each step and three facts about freshness systems, fake freshness and expired years.

Content · Oct 5, 2026

When and how should you update old content?

When and how to update old content: a six-step refresh cycle, the signs a page needs it, and what Google says about freshness and changing dates.

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<a href="https://searchinsider.io/infographics/content-refresh"><img src="https://searchinsider.io/research/content-refresh/content-refresh-infographic.png" alt="Content refresh infographic: a six-segment wheel showing find, decide, update, date it, merge or remove, and re-check, with a description of each step and three facts about freshness systems, fake freshness and expired years." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/content-refresh">Content refresh cycle infographic</a> by Search Insider.</p>
E-E-A-T infographic styled as a magazine cover: four large letter blocks for experience, expertise, authoritativeness and trust, a Who, How and Why panel, four key facts, a pull quote that trust is most important, and four things to do this week.

Content · Oct 5, 2026

What is E-E-A-T?

E-E-A-T explained: what experience, expertise, authoritativeness and trust mean, why trust matters most, the Who, How and Why test, and what to do this week.

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<a href="https://searchinsider.io/infographics/eeat"><img src="https://searchinsider.io/research/eeat/eeat-infographic.png" alt="E-E-A-T infographic styled as a magazine cover: four large letter blocks for experience, expertise, authoritativeness and trust, a Who, How and Why panel, four key facts, a pull quote that trust is most important, and four things to do this week." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/eeat">What is E-E-A-T? infographic</a> by Search Insider.</p>
Google News infographic: a mock Top stories carousel with fictional publishers, six things Google News weighs (relevance, prominence, authoritativeness, freshness, usability, location and language), what doesn't help (paying Google, ads, disguised sponsored content), and three steps on what to do.

Content · Oct 5, 2026

How do you get into Google News and Top stories?

How publishers get into Google News and Top stories: automatic eligibility, how Google News ranks stories, what doesn't help, and article page best practices.

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<a href="https://searchinsider.io/infographics/google-news"><img src="https://searchinsider.io/research/google-news/google-news-infographic.png" alt="Google News infographic: a mock Top stories carousel with fictional publishers, six things Google News weighs (relevance, prominence, authoritativeness, freshness, usability, location and language), what doesn't help (paying Google, ads, disguised sponsored content), and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-news">Google News and Top stories infographic</a> by Search Insider.</p>
Helpful content checklist infographic styled as a quiz sheet: five Google questions you want to answer yes, four you want to answer no, a quote that Google has no preferred word count, a note on AI content and three steps.

Content · Oct 5, 2026

Is your content helpful? Google's own checklist

Google's own helpful content questions as a checklist: what to answer yes to, what to answer no to, the word count myth and Google's stance on AI content.

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<a href="https://searchinsider.io/infographics/helpful-content-checklist"><img src="https://searchinsider.io/research/helpful-content-checklist/helpful-content-checklist-infographic.png" alt="Helpful content checklist infographic styled as a quiz sheet: five Google questions you want to answer yes, four you want to answer no, a quote that Google has no preferred word count, a note on AI content and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/helpful-content-checklist">Google's helpful content checklist infographic</a> by Search Insider.</p>
Keyword research infographic: a narrowing funnel of six steps, brainstorm, mine your data, expand, check demand, read the results and map to pages, ending in a keyword list matched to pages, plus mistakes to skip and findings from Search Insider research.

Content · Oct 5, 2026

How do you do keyword research?

How to do keyword research in six steps: brainstorm, mine your own data, expand, check demand, read the results page and map keywords to pages.

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<a href="https://searchinsider.io/infographics/keyword-research"><img src="https://searchinsider.io/research/keyword-research/keyword-research-infographic.png" alt="Keyword research infographic: a narrowing funnel of six steps, brainstorm, mine your data, expand, check demand, read the results and map to pages, ending in a keyword list matched to pages, plus mistakes to skip and findings from Search Insider research." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/keyword-research">How to do keyword research infographic</a> by Search Insider.</p>
Product reviews infographic: a review scorecard of Google's nine best practices, four boxes on what the reviews system judges, what it doesn't, its scope and topics, and three steps on what to do.

Content · Oct 5, 2026

What makes a product review rank in Google?

What Google's reviews system rewards: first-hand evidence, measurements, comparisons and honest drawbacks, plus how the system judges pages and sites.

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<a href="https://searchinsider.io/infographics/product-reviews"><img src="https://searchinsider.io/research/product-reviews/product-reviews-infographic.png" alt="Product reviews infographic: a review scorecard of Google's nine best practices, four boxes on what the reviews system judges, what it doesn't, its scope and topics, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/product-reviews">Product reviews infographic</a> by Search Insider.</p>
Search intent infographic with an iceberg showing the search coffee near me above the water and what the person really wants below, four cards for Know, Do, Website and Visit-in-Person intent with example searches, and four steps to match intent.

Content · Oct 5, 2026

What is search intent?

Search intent explained: the four types from Google's rater guidelines (Know, Do, Website and Visit-in-Person), what to build for each, and how to check intent.

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<a href="https://searchinsider.io/infographics/search-intent"><img src="https://searchinsider.io/research/search-intent/search-intent-infographic.png" alt="Search intent infographic with an iceberg showing the search coffee near me above the water and what the person really wants below, four cards for Know, Do, Website and Visit-in-Person intent with example searches, and four steps to match intent." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-intent">What is search intent? infographic</a> by Search Insider.</p>
Video SEO infographic: a video player labeled with thumbnail and video file rules and key moment markers, six steps from watch page to key moments, the three required VideoObject properties, and three steps on what to do.

Content · Oct 5, 2026

How do you get your videos found in Google?

How to get videos found in Google: watch pages, embeds, thumbnails, VideoObject structured data, video sitemaps, fetchable video files and key moments.

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<a href="https://searchinsider.io/infographics/video-seo"><img src="https://searchinsider.io/research/video-seo/video-seo-infographic.png" alt="Video SEO infographic: a video player labeled with thumbnail and video file rules and key moment markers, six steps from watch page to key moments, the three required VideoObject properties, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/video-seo">Video SEO infographic</a> by Search Insider.</p>

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