Marketing Analytics Infographics

<a href="https://searchinsider.io/infographics/data-studio-seo-dashboard"><img src="https://searchinsider.io/research/data-studio-seo-dashboard/data-studio-seo-dashboard-infographic.png" alt="Data Studio SEO dashboard infographic: a mock dashboard with clicks, impressions, sessions and conversions from Search Console, GA4 and Google Ads, a refresh-rate table by connector, four tips on Search Console tables, GA4 quotas, blending and credentials, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/data-studio-seo-dashboard">Data Studio SEO dashboard infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-audiences"><img src="https://searchinsider.io/research/ga4-audiences/ga4-audiences-infographic.png" alt="GA4 audiences infographic: four steps from creating an audience to using it in Google Ads, six limits (100 audiences, 400 on 360, 540 days, 24 to 48 hours, 30 days backfill, 20 triggers), three predictive metrics with eligibility thresholds, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-audiences">GA4 audiences infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/google-tag-manager"><img src="https://searchinsider.io/research/google-tag-manager/google-tag-manager-infographic.png" alt="Google Tag Manager infographic: an example of a trigger firing a tag with a variable, the five building blocks (container, tag, trigger, variable, data layer), the workspace to preview to publish to version flow, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/google-tag-manager">Google Tag Manager infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/server-side-tagging"><img src="https://searchinsider.io/research/server-side-tagging/server-side-tagging-infographic.png" alt="Server-side tagging infographic: a pipeline from browser to client to tags to vendors, four reasons teams switch (faster pages, data control, privacy options, durable cookies), a table of hosting domain options, cost figures of about 45 dollars per server a month, at least 2 servers and 35 to 350 requests a second, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/server-side-tagging">Server-side tagging infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/bounce-rate-vs-engagement-rate"><img src="https://searchinsider.io/research/bounce-rate-vs-engagement-rate/bounce-rate-vs-engagement-rate-infographic.png" alt="Bounce rate vs engagement rate infographic: a bar split into engagement rate and bounce rate adding to 100%, the three ways a session counts as engaged, four example visits labeled engaged or bounce, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/bounce-rate-vs-engagement-rate">Bounce rate vs engagement rate infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/consent-mode"><img src="https://searchinsider.io/research/consent-mode/consent-mode-infographic.png" alt="Consent Mode v2 infographic: the four consent signals ad_storage, analytics_storage, ad_user_data and ad_personalization, basic vs advanced implementation side by side, modeling thresholds for GA4 and Google Ads, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/consent-mode">Google Consent Mode v2 infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-attribution"><img src="https://searchinsider.io/research/ga4-attribution/ga4-attribution-infographic.png" alt="GA4 attribution infographic: a podium splitting conversion credit across organic search, social, email and Google Ads, bars comparing data-driven and last-click models, a note on retired models, three lookback window figures and three steps." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-attribution">GA4 attribution models infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-explorations"><img src="https://searchinsider.io/research/ga4-explorations/ga4-explorations-infographic.png" alt="GA4 explorations infographic: seven technique cards (free form, funnel, path, segment overlap, cohort, user lifetime, user explorer) each with the question it answers, limits of 200 explorations, 500 shared, 10 segments and 10 million events before sampling, how explorations differ from reports, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-explorations">GA4 explorations infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/ga4-key-events"><img src="https://searchinsider.io/research/ga4-key-events/ga4-key-events-infographic.png" alt="GA4 events vs key events infographic: four kinds of event stacked (automatically collected, enhanced measurement, recommended, custom), a key event star, limits of 30 key events per standard property and 50 on Analytics 360, key events vs Google Ads conversions, and three steps on what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/ga4-key-events">GA4 events vs key events infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/search-console-reports"><img src="https://searchinsider.io/research/search-console-reports/search-console-reports-infographic.png" alt="Search Console reports infographic: colored blocks for performance, indexing, inspection, experience, enhancements, security, and links and settings reports with a line on what each shows, plus when to check: monthly, after changes and on alert." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-console-reports">Search Console reports infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/search-console-vs-ga4"><img src="https://searchinsider.io/research/search-console-vs-ga4/search-console-vs-ga4-infographic.png" alt="Search Console vs GA4 infographic: side-by-side columns defining Search Console's impressions, clicks, CTR and average position and GA4's sessions, engaged sessions, engagement rate and key events, then why the totals don't match, data retention and what to do." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/search-console-vs-ga4">Search Console vs GA4 infographic</a> by Search Insider.</p>

<a href="https://searchinsider.io/infographics/utm-parameters"><img src="https://searchinsider.io/research/utm-parameters/utm-parameters-infographic.png" alt="UTM parameters infographic: a tagged URL split into utm_source, utm_medium and utm_campaign, a table of six UTM parameters with descriptions and example values, and four rules about case, channels, Google Ads auto-tagging and the URL builder." style="max-width:680px;width:100%;height:auto;" /></a><p>Source: <a href="https://searchinsider.io/infographics/utm-parameters">UTM parameters explained infographic</a> by Search Insider.</p>